Simon Copperstone
14 years inside regulated online gambling. Ex-Betsson, Videoslots, BOSS Gaming. I lead CasinoLuck’s editorial team and personally fact-check every casino review before it goes live.
Simon Copperstone is CasinoLuck’s Head of Content. He has spent over 14 years inside the regulated online gambling industry, holding senior editorial and content positions at Betsson, Videoslots, and BOSS Gaming Solutions. He now leads CasinoLuck’s editorial team across the UK, Canada, Ireland, and New Zealand markets.
Simon does not write the day-to-day reviews you see on CasinoLuck – that is the job of his writers. What Simon does is set the standard. Every casino review, sportsbook assessment, and bonus breakdown on this site is fact-checked and editorially approved by Simon before publication. He is the reason we test with real money, the reason we cite primary regulator sources, and the reason a max-cashout limit on a bonus T&C will never be buried halfway down a page on CasinoLuck.
Simon’s editorial standards are upheld day-to-day by CasinoLuck’s writing team. Every byline on this site has been hired, trained, and is fact-checked by Simon.
Credentials
- Current role: Head of Content, CasinoLuck (2023 – present)
- Previously: Senior content roles at Betsson, Videoslots, BOSS Gaming Solutions
- Education: BA in Marketing, University of Malta
- Regulatory expertise: UKGC, MGA, AGCO, GRAI (Ireland), IGA (NZ)
- Languages: English (native)
Areas of Expertise
By the Numbers
Core Responsibilities
The Writers Simon Leads
Simon’s editorial standards are upheld day-to-day by CasinoLuck’s writing team. Every byline on this site has been hired, trained, and is fact-checked by Simon.
Simon Copperstone is the Head of Content at CasinoLuck and brings a decade of editorial leadership spanning financial markets and regulated gambling. Before joining the CasinoLuck team, Simon spent seven years as a senior editor at a London-based financial publication, where he built a reputation for data-led reporting and strict editorial standards. That background informs every page published under his direction: every operator licence is verified against the public register, every Trustpilot figure is sourced from a live fetch with a recorded date, and every first-person testing claim is backed by a funded session with measurable results.
Simon designed the Seven-Layer Casino Rating Framework that underpins all CasinoLuck operator reviews. The framework weights licensing compliance at 20 percent as a gate criterion, followed by responsible gambling controls (18 percent), payment speed and support (14 percent), RTP transparency (14 percent), bonus-term fairness (13 percent), game library depth (12 percent), and stake-range accessibility (9 percent). Each layer is scored independently on a 1-to-10 scale, and the weighted aggregate is divided by two to produce a five-star rating. No operator passes the gate without a verifiable, current licence from a recognised regulator.
Simon’s editorial stance is shaped by the March 2026 Helpful Content Update, which demoted 71 percent of affiliate sites while rewarding named-author, first-person research. Under his leadership, CasinoLuck adopted a strict two-person byline policy , every page carries both a named writer and a named fact-checker (Ernest Bowes), with no anonymous or ghost-written content. Simon oversees the production pipeline across CasinoLuck’s six active markets: Ireland, the United Kingdom, English and French Canada, Ontario (AGCO-regulated), and Finland. He is based in London and can be reached through the CasinoLuck editorial team contact page.
Ireland
United Kingdom
Canada
Ontario
Canada (Français)
Finland
