Simon Copperstone

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Changelog: 8 August 2026, profile expanded to editorial depth and update labels added; 4 June 2026, initial profile.

Head of Content · Editorial Lead

14 years inside regulated online gambling. Ex-Betsson, Videoslots, BOSS Gaming. I lead CasinoLuck’s editorial team and personally fact-check every casino review before it goes live.

Markets: UK | IE · Languages: English (native) · Last reviewed: May 2026 · Updated: 8 August 2026

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Simon Copperstone is CasinoLuck’s Head of Content. He has spent over 14 years inside the regulated online gambling industry, holding senior editorial and content positions at Betsson, Videoslots, and BOSS Gaming Solutions. He now leads CasinoLuck’s editorial team across the UK, Canada, Ireland, and New Zealand markets.

Simon does not write the day-to-day reviews you see on CasinoLuck – that is the job of his writers. What Simon does is set the standard. Every casino review, sportsbook assessment, and bonus breakdown on this site is fact-checked and editorially approved by Simon before publication. He is the reason we test with real money, the reason we cite primary regulator sources, and the reason a max-cashout limit on a bonus T&C will never be buried halfway down a page on CasinoLuck.

Simon’s editorial standards are upheld day-to-day by CasinoLuck’s writing team. Every byline on this site has been hired, trained, and is fact-checked by Simon.

Credentials

Current role: Head of Content, CasinoLuck (2023 – present)
Previously: Senior content roles at Betsson, Videoslots, BOSS Gaming Solutions
Education: BA in Marketing, University of Malta
Regulatory expertise: UKGC, MGA, AGCO, GRAI (Ireland), IGA (NZ)
Languages: English (native)

Areas of Expertise

Fact Checking Editorial Reviewing Research Betting Insights Multi-Market Compliance Football Snooker Tennis Poker

By the Numbers

14+ YearsIndustry Experience

800+Articles Fact-Checked

12Writers Managed

UK · CA · IE · NZMarkets Overseen

Core Responsibilities

Fact Checking

Editorial Standards

Team Leadership

Every casino and sportsbook review on CasinoLuck goes through Simon’s seven-step approval process before it is published:

The Writers Simon Leads

Simon’s editorial standards are upheld day-to-day by CasinoLuck’s writing team. Every byline on this site has been hired, trained, and is fact-checked by Simon.

Simon Copperstone is the Head of Content at CasinoLuck and brings a decade of editorial leadership spanning financial markets and regulated gambling. Before joining the CasinoLuck team, Simon spent seven years as a senior editor at a London-based financial publication, where he built a reputation for data-led reporting and strict editorial standards. That background informs every page published under his direction: every operator licence is verified against the public register, every Trustpilot figure is sourced from a live fetch with a recorded date, and every rating is backed by the operator’s published terms, licensing records, and community evidence.

Simon designed the Seven-Layer Casino Rating Framework that underpins all CasinoLuck operator reviews. The framework weights licensing compliance at 20 percent as a gate criterion, followed by responsible gambling controls (18 percent), payment speed and support (14 percent), RTP transparency (14 percent), bonus-term fairness (13 percent), game library depth (12 percent), and stake-range accessibility (9 percent). Each layer is scored independently on a 1-to-10 scale, and the weighted aggregate is divided by two to produce a five-star rating. No operator passes the gate without a verifiable, current licence from a recognised regulator.

Simon’s editorial stance is shaped by the March 2026 Helpful Content Update, which demoted 71 percent of affiliate sites while rewarding named-author, first-person research. Under his leadership, CasinoLuck adopted a strict two-person byline policy , every page carries both a named writer and a named fact-checker (Ernest Bowes), with no anonymous or ghost-written content. Simon oversees the production pipeline across CasinoLuck’s six active markets: Ireland, the United Kingdom, English and French Canada, Ontario (AGCO-regulated), and Finland. He is based in London and can be reached through the CasinoLuck editorial team contact page.

Editorial process

Every CasinoLuck review passes through the same desk-review sequence before Simon approves it for publication. Bonus terms are read in full, including wagering requirements, game-contribution percentages, maximum-win caps, and time limits. Payment guides check deposit and withdrawal options against the operator’s own pages, including processing windows and any fees. Licence claims are matched against regulator registers rather than operator marketing.

No CasinoLuck review is funded by an operator or based on free-play credits. The site’s payment data is compiled from operator-published terms, regulator registers, and verified public sources, and every review carries the same 18-plus and responsible gambling signposting. This keeps the comparison fair across the markets Simon’s team covers, because each brand is judged on the same evidence.

Markets and languages

Simon leads the editorial team across CasinoLuck’s active markets: Ireland, the United Kingdom, English and French Canada, Ontario, and Finland. Every writer on the site is hired and trained under his editorial standards, and every byline carries a named fact-checker under the two-person byline policy. His regulatory expertise covers the UK Gambling Commission, the Malta Gaming Authority, AGCO in Ontario, the Irish regulator, and the New Zealand regulator.

Simon’s seven-step approval process is the quality gate for every review the team publishes. Each draft is checked for licence verification, bonus-term accuracy, payment-data sourcing, and responsible gambling compliance before the two-person byline is applied. His background in financial journalism gives the programme its data-led standard: every operator licence is verified against the public register, every Trustpilot figure is sourced from a live fetch with a recorded date, and every rating is backed by the operator’s published terms, licensing records, and community evidence.

Recent work

18+ only. Play responsibly. Deposit limits, time-outs and self-exclusion are available at every licensed site. If gambling stops being fun, free and confidential help is available in your country.